Promotive & Preventive Healthcare
Health promotion enables people to increase control over their own health. It covers a wide range of social and environmental interventions that are designed to benefit and protect individual people’s health and quality of life by addressing and preventing the root causes of ill health, not just focusing on treatment and cure.
Health literacy is an important element of promotive healthcare.
People need to acquire the knowledge, skills and information to make healthy choices, for example about the food they eat and healthcare services that they need. They need to have opportunities to make those choices. And they need to be assured of an environment in which people can demand further policy actions to further improve their health.
Preventive health is growing in popularity as people seek to improve their overall health and wellness by making better choices. Medical practitioners are greatly involved with this effort, since preventive health can reduce and prevent disease.